Plus, it’s already tomorrow in Australia right now, and that is SO cool! Anyway…
We are seeing Mom Blogs recognized more and more as respected contributors to the blogging community, in part through reviews, sponsored giveaways and great quality writing. What is one piece of advice you’d give a mom blogger to broaden the appeal of her blog and draw in a diversity of readers?
Having never been a Mom Blogger I’m taking a bit of a stab in the dark here…. but my guess would be that in the ‘Mom’ space there would be a lot of diversity and sub niches. You’ve got Moms who are stay at home, Moms who are working part time or even full time, Moms with a whole range of interests (from tech, to craft, to sport, to movies, to… you name it), Moms of different ages, different ethnic backgrounds, of different… well you get it.
So what I’d probably suggest to bloggers wanting to get into this niche is to think about what type of reader you want to attract and to target them rather than just writing for ‘Moms’. Sure there will be some topics that will be relevant for most Moms – but I wonder if some of the big blogs in the niche might have already grabbed that audience and perhaps it might be more worthwhile to get a little more focused upon some of the sub niches within the space?
Other than that I guess for me in all types of blogging it comes down to creating useful content that meets a need or solves a problem. Every post you write should be meeting a need of potential readers. The need might be for information, entertainment, a sense of belonging, motivation or inspiration, news… the list goes on. If you’re not meeting a need or solving a problem with your content you’re not likely to get a reader to come back again – so be as useful as possible in whatever you do and you put yourself in a position for people to become loyal to you and share your blog with someone in their network.
So what about you? If you’re a blogger, with what niche within the Mom Blogging community do you feel most connected? What needs do you seek to meet with your blog? I’ll answer in the comments, but I want to hear from you first!
If you’re not a blogger, what benefit do you get from reading mom blogs?
Stay tuned next week, when we’ll have another interview from someone really cool!