Welcome to the second edition of “Mom Blogging Minute,” where I ask a burning question, and get answers from successful bloggers.
Today, we’re joined by Jo-Lynne, from Musings of a Housewife. I’ve been reading Jo-Lynne’s blog for almost two years, and she is an amazing woman! She also has a review blog, at Reviewsings.com, and designs blogs at DCR Design.
Mom Bloggers are having increased influence on the marketplace, as we do reviews, giveaways and promotions. You have been successful in working with companies and PR firms as a mom blogger and sharing your opinions, while keeping your blog entertaining and relational. What tips would you give a blogger on working with PR and companies without turning their blog into one big commercial?
Great question! I think it comes down to one’s purpose for blogging and staying true to that, no matter what you are talking about. For me, I am first and foremost a diarist. My purpose in blogging is to entertain and build relationships with other moms based on shared experiences, laughter, and sometimes commiseration. 🙂
Writing is an outlet for me, and I enjoy sharing my stories and building a supportive community of women on my blog. I also love to shop and talk about products I find that I love (or hate) so product reviews came naturally to me. However, I did not want my blog to be one big infomercial, and my BlogHerAds agreement solved that problem for me. I’m not allowed to accept and keep products for review that retail for more than $40 so when I began to get offers to review higher priced products, I started a review blog.
I do believe it is possible to do both on one site, as long as you write about the products you are reviewing in the same style and tone as you write your other posts. I try to do this, even though I do most of my reviews on Reviewsings. I just write like I’m talking to my girlfriends (which I am!) and so no matter what I’m writing about, I maintain integrity of style.
What about you? Do you review products on your blog? Do you have any tips for striking a balance?
Digging Further: Chris Brogan wrote today about Blogger Relations (reviews) and Sponsored Content